Digital marketing is a key factor in the success of any company, especially for small business owners. Its importance lies in several points, most notably its great contribution to bringing more potential customers through the wide and large spread of sites covered by digital advertising campaigns, in addition to that you can choose your audience who are interested in the product or service. In addition to its low costs compared to traditional means of advertising through the features and techniques provided by social media that make the advertiser reach the desired goals of his advertising campaign, if he uses them to the fullest, it is considered the link between the advertiser and the customer like search engines, content, e-mail and clips Video, illustrations, advertising text messages and e-books.
Therefore, it is necessary for any person who undertakes a small business project to adopt the process of digital marketing to promote his products or services, but rather he must develop his methods of buying and selling and dealing with customers to keep pace with the development taking place in the electronic market worldwide.
The importance of digital marketing lies in several points that we will list with illustrative examples, including :
Optimization of integrated content on the Internet :
The type and form of the advertised content often have a major role in attracting people to it, so the advertiser must choose appropriate and appropriate content, whether it is advertising text, illustrations, expressive images or videos. In producing attractive content through which he communicates the idea of the advertised product in an innovative manner, such as writing an advertisement phrase alongside a picture or creative design that draws attention, or as filming a video clip discussing the most important issues or problems for a particular group of people and helping this group to find appropriate solutions and so on.
The role of social networking sites in digital marketing :
As a result of the great demand for social networking sites by Internet users, especially those looking for specific products or services, these platforms provide their users with services and technologies that help them find faster and greater what they are looking for by offering publications and advertisements that suit their interests that they had included as information when they subscribed to these The platforms are on their personal accounts, and in turn, it is an opportunity for the advertiser through these platforms to make the best use of these technologies to promote his products or services and get the largest possible number of customers.
The goals of social media users differ, each according to his interest, some of them use it for entertainment and entertainment or gather news and information, and some use it to present to him his achievements and works, and others use it for learning and benefit, and some of them use it to promote his products and services, and with this difference, these means strive to develop their work system to attract the largest possible number of subscribers using the latest technology and information methods
Through it, developers and those in charge of social media work to provide comfort and safety for their subscribers and provide everything that would help them achieve their goals, regardless of the importance of these goals, negative or positive. Marketers know very well the importance of these platforms in achieving their desired goals and they are aware The interaction between the advertiser and the potential customer is very necessary to build trust between the two parties on the one hand and to know the strengths and weaknesses of the promotional campaign through the followers’ comments and the extent of their interaction with the advertising material presented to them on the other hand.
Developing methods to reach customers:
Many Internet users around the world use modern search techniques to obtain information and search for products and services on the Internet. Perhaps the most prominent platforms that most of these users rely on are Google and Bing platforms, which provided a new and advanced pattern of communication between the advertiser and the customer through search engines and methods. Effective in analyzing data and studying the stages of the promotional attic, these platforms derive their importance as a destination for huge numbers of Internet users, whether from their mobile phones or computers and tablets. This large number of users has made these platforms carry out digital marketing campaigns for various commercial activities, whether they are advertisements for tourist trips Or scholarships, businesses or other services that you offer in your online store or any other business. Perhaps the best and fastest way to generate leads is through search engine marketing.
Digital Marketing Techniques:
Digital marketing techniques vary according to the advertised material, for example:
Google Analytics This tool enables you to analyze the profit mechanism that you make through digital advertising, monitor the activity of users in pay-per-click marketing campaigns, track the flow of visitors to the website, and many more features that you do not see in traditional marketing campaigns.
Google Keyword Planner: It allows you to put the keywords that are searching for users who are looking for a specific product within a scheme that opens the way for you to know your competitors and learn about ways that enable you to outperform them. You can also search for new sites to promote your products and services. I made more profits.
Rapid development of online communities:
Many marketers are keen on continuous communication between them and their followers, as in a YouTube channel or an account on a social networking site, which creates a cohesive and solid community with regard to the aspects of work and commerce. And skills are invested by some commercially to open up many horizons for them to establish a business through which they can build a successful and well-known brand name for the pioneers of these platforms as a Facebook page, blog or YouTube channel.
E-mail marketing is also an essential pillar of e-marketing. People or companies often resort to checking incoming messages to their e-mail in order to get what is useful for them. Here comes the role of the e-mail marketer to present to researchers about the benefit and quality in any particular service. To provide what it has by sending messages with valuable and useful content to the largest number of people and companies seeking the best services.
Data World 