This tool is considered one of the easiest data analysis tools but the best for analyzing and displaying sales and marketing data and practical in business intelligence techniques
Experience Level: Beginner
You can perform a set of tasks in the analysis by entering your data on the site of the tool, which in turn will convert that data into an interactive web application, and these tasks include:
1- interactive pivot tables:
You can get questions about the data in a smooth and fast way and sort the entered data and output by clicking on click on the instructions for this process.
2- Automatic explanation:
Several options are presented to you about the data to ensure that you get the best results, such as suggesting summaries and showing anomalies, such as providing the optimal options for an effective digital marketing strategy according to certain data that determine the size of the currency, the target group, and others.
3- Interactive visualizations:
This tool allows its users to find several ideas and features about data and create interactive dashboards by presenting many types of charts, whether strip, bubble, scattered and heat maps, and the fact that these visualizations are interactive, which makes dealing with them easier and more accurate, especially in terms of sorting and filtering data.
Among the advantages of this performance is the discovery of matrices and their automatic division, as well as the presence of features and analysis techniques that cannot be performed by other programs such as Excel.
Despite all the advantages of this tool, it is not without some drawbacks, the most prominent of which is its inability to deal with large data and its loss to give more accurate results when dealing with more complex analysis, as it does not provide several types of charts and graphs.
This tool provides digital marketing users with several advantages as mentioned above, for example, this tool can act on your behalf in running Facebook ads or any PPC campaign and finding the most effective groups.
After you enter the data of your search for the target group of the audience, it sorts the search results and reviews them for you from best to worst and provides information on the secondary values resulting from that search process.
Business Intelligence: Polymer turns your spreadsheet into a dashboard where you can create infographics that you share with executives or clients via a URL that’s easy and flexible to access.
Therefore, this tool is simply considered optimal for non-technical people and for beginners because of the features and techniques that it offers with high efficiency in accomplishing the required tasks.
Excel is ideal for processing graphs and charts, and for analyzing and storing data; you can replace it as well if it is not available in your workplace with google spreadsheets because of the great similarity between them. Excel allows you to create charts and graphs very smoothly, providing several types of charts, including pie charts, box charts, bar charts, scatter charts, and other forms of charts, so either you’re a beginner or intermediate could use this program and take advantage of its capabilities.
You can also customize the colors according to what your work requires, in addition to various options such as controlling the size to display the results on the web with appropriate accuracy.
Excel provides a set of capabilities and techniques that allow you to control and change the data as you want, which makes Excel the ideal program for data analysis through several utilities, filters and mathematical operations within the program.
The circle of benefit from the program expands by learning the original programming language of the program, which is VBA, and that is recommended for those who spend a long time working on the program.
However, the main problem of Excel is that it is unable to process and analyze large and more complex data, and it does not favor its use in statistical analysis.
Here are samples that illustrate some of the features of working on Excel:
Data manipulation:
Excel contains several options for dealing with specific parts of the data, such as deleting specific positions of characters in each cell, or dividing a column into several columns, and so on.
Calculations:
Let’s say you have e-commerce data about sales of certain products and you always in need for calculations. So, Excel gives you several options to perform calculations on that data.
Bivariate Analysis:
Excel could be helpful in that case as it offers all the types of charts you need to analyze univariate or bivariate structured data.
Pivot Tables:
This tool enables you to create quick and easy pivot tables to get answers to common questions.
As a conclusion, Excel is an important tool with techniques and options that serve data analysts in implementing all that is necessary for their projects.
Data analysis tools of all kinds are designed to serve the purpose of their use, but the difficulty of choosing the most appropriate tool lies in the similar capabilities between some tools, so we will discuss the selection of the best option for the appropriate tool for the type of analysis you are doing, and we will discuss the most commonly used by beginners and professionals in data science.
Factors that help you reach the selection of the appropriate tool for data analysis:
• Determining the budget and the size of the work cadre in your company.
• Knowing the volume of data that we will analyze.
• Knowing the type of data to be analyzed and whether it needs classification or not.
• Knowing if the analysis require certain types of perceptions?
• Determining the function of the entity we are dealing with.
Content list:
We will mention the best and most appropriate option for each of the analysis techniques:
• For sciences and academia: SPSS
• For qualitative data analysis: ATLAS.ti
• To query big data: SQL
• To create graphs and edit data: Excel
• For non-technical users: Polymer Search
• To build prediction models: Akkio
• For automation and machine learning: Python
• For advanced statistical analysis: R
• Reporting and Intelligence Techniques: Tableau
• A cheaper alternative to intelligence techniques: Power BI
We will discuss later each of these options separately.
Digital marketing is a key factor in the success of any company, especially for small business owners. Its importance lies in several points, most notably its great contribution to bringing more potential customers through the wide and large spread of sites covered by digital advertising campaigns, in addition to that you can choose your audience who are interested in the product or service. In addition to its low costs compared to traditional means of advertising through the features and techniques provided by social media that make the advertiser reach the desired goals of his advertising campaign, if he uses them to the fullest, it is considered the link between the advertiser and the customer like search engines, content, e-mail and clips Video, illustrations, advertising text messages and e-books.
Therefore, it is necessary for any person who undertakes a small business project to adopt the process of digital marketing to promote his products or services, but rather he must develop his methods of buying and selling and dealing with customers to keep pace with the development taking place in the electronic market worldwide.
The importance of digital marketing lies in several points that we will list with illustrative examples, including :
Optimization of integrated content on the Internet :
The type and form of the advertised content often have a major role in attracting people to it, so the advertiser must choose appropriate and appropriate content, whether it is advertising text, illustrations, expressive images or videos. In producing attractive content through which he communicates the idea of the advertised product in an innovative manner, such as writing an advertisement phrase alongside a picture or creative design that draws attention, or as filming a video clip discussing the most important issues or problems for a particular group of people and helping this group to find appropriate solutions and so on.
The role of social networking sites in digital marketing :
As a result of the great demand for social networking sites by Internet users, especially those looking for specific products or services, these platforms provide their users with services and technologies that help them find faster and greater what they are looking for by offering publications and advertisements that suit their interests that they had included as information when they subscribed to these The platforms are on their personal accounts, and in turn, it is an opportunity for the advertiser through these platforms to make the best use of these technologies to promote his products or services and get the largest possible number of customers.
The goals of social media users differ, each according to his interest, some of them use it for entertainment and entertainment or gather news and information, and some use it to present to him his achievements and works, and others use it for learning and benefit, and some of them use it to promote his products and services, and with this difference, these means strive to develop their work system to attract the largest possible number of subscribers using the latest technology and information methods
Through it, developers and those in charge of social media work to provide comfort and safety for their subscribers and provide everything that would help them achieve their goals, regardless of the importance of these goals, negative or positive. Marketers know very well the importance of these platforms in achieving their desired goals and they are aware The interaction between the advertiser and the potential customer is very necessary to build trust between the two parties on the one hand and to know the strengths and weaknesses of the promotional campaign through the followers’ comments and the extent of their interaction with the advertising material presented to them on the other hand.
Developing methods to reach customers:
Many Internet users around the world use modern search techniques to obtain information and search for products and services on the Internet. Perhaps the most prominent platforms that most of these users rely on are Google and Bing platforms, which provided a new and advanced pattern of communication between the advertiser and the customer through search engines and methods. Effective in analyzing data and studying the stages of the promotional attic, these platforms derive their importance as a destination for huge numbers of Internet users, whether from their mobile phones or computers and tablets. This large number of users has made these platforms carry out digital marketing campaigns for various commercial activities, whether they are advertisements for tourist trips Or scholarships, businesses or other services that you offer in your online store or any other business. Perhaps the best and fastest way to generate leads is through search engine marketing.
Digital Marketing Techniques:
Digital marketing techniques vary according to the advertised material, for example:
Google Analytics This tool enables you to analyze the profit mechanism that you make through digital advertising, monitor the activity of users in pay-per-click marketing campaigns, track the flow of visitors to the website, and many more features that you do not see in traditional marketing campaigns.
Google Keyword Planner: It allows you to put the keywords that are searching for users who are looking for a specific product within a scheme that opens the way for you to know your competitors and learn about ways that enable you to outperform them. You can also search for new sites to promote your products and services. I made more profits.
Rapid development of online communities:
Many marketers are keen on continuous communication between them and their followers, as in a YouTube channel or an account on a social networking site, which creates a cohesive and solid community with regard to the aspects of work and commerce. And skills are invested by some commercially to open up many horizons for them to establish a business through which they can build a successful and well-known brand name for the pioneers of these platforms as a Facebook page, blog or YouTube channel.
E-mail marketing is also an essential pillar of e-marketing. People or companies often resort to checking incoming messages to their e-mail in order to get what is useful for them. Here comes the role of the e-mail marketer to present to researchers about the benefit and quality in any particular service. To provide what it has by sending messages with valuable and useful content to the largest number of people and companies seeking the best services.
You must develop your skills in digital marketing to ensure the smooth running of your business process. The continuity of profit from your online business depends on your ability to organize a mechanism that guarantees you efficiency in managing social networking sites and in content marketing skill, improving the appearance of results on search engines and investing them optimally in Marketing process.
Learning Skills :
No person can acquire any skill and become highly qualified in any particular field if he has not undergone several educational programs that have led him to success and excellence and learn from failure before success. This fully applies to your marketing project, as you must learn everything It benefits your business based on your own experiences and the experiences of others, quoting from the experiences of experts and specialists in this field, and making it an approach to follow during the process of marketing your products or services.
Leadership skills:
It is doing what you have to do according to the requirements of your marketing plan and the skills you pursue within the framework of the possibilities offered to you by social media platforms and technologies provided by search engines, whatever the circumstances and obstacles you face. In work and in avoiding the negative impact of criticism that you are exposed to, it does not affect your self-esteem and decrease your determination, but on the contrary, you make it a positive factor through which you correct defects and shortcomings, if any, so that you have these ingredients together as a leadership personality that advances your business activity for the better.
Money management:
The success of any business is not only limited to earning money and making profits, but you must know how to manage this money by saving it and investing it in developing and expanding your project, especially working online. Good forms of money management and as your profits increase, you can allocate more amounts to promotions, which contributes to the growth of your business circle more and faster.
Formation of an experienced team:
Building a team capable of assisting you in developing the digital marketing approach for your online business is an important factor for the success and growth of this activity in the long run, and that is by selecting people with experience and employing them, each according to his specialization and experience, and by combining these experiences, an integrated work system is formed that inevitably leads to impressive results that reach the process. marketing to the required level.
Decisive and quick decision making:
One of the most important marketing skills on which the success and growth of the online business depends is the speed of decision-making regarding how and when promotional campaigns on the Internet, such as choosing the date of offers and dates of discounts on your products and many of the ideas that distinguish you from your competitors, so you must avoid hesitation in making decisions that That will contribute to the development of your business and increase your profits.
Data analysis skills:
The growth of business and thus increasing profits through working online depends largely on your ability and skill in analyzing customer behavioral data and data related to the progress of the promotional process. And more towards professionalism in the field of digital marketing.
Time management skill:
Exploiting the time factor is one of the cornerstones of the smooth running of the digital marketing process, by knowing how to invest your time in certain times or events that match the content of your business
What gives you strong competition among your peers in the market and ensures the growth of your business in record time is the perseverance in implementing your marketing methodology on a daily and continuous basis.
Data World 
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